"Waves of Commodification"

"Waves of Commodification: A Critical Investigation Into Surfing Subculture," A 1999 Thesis Presented to the Faculty of San Diego State University, In Partial Fulfillment of the Requirements for the Degree, Master of Arts in Geography by Michael Alan Reed brings up some important points about what it means to be a surfer, today, in the ever-broadening commercialization of our sport, culture and lifestyle:

"Waves of Commodification"